In this podcast an exended interview with Nicky Doran, Marketing Director of Bord Gais Energy where among the topics we discuss are the sponsorship strategy behind the naming rights deal for the Bord Gais Energy Theatre. As one of Ireland's leading marketing professionals Nicky also has some important insights into how marketing is evolving as a profession. Nicky also discusses the Bord Gais Energy Rewards programme which was launched in conjunction with the naming rights deal.

Plus an interview with Eddie Fitzgerald, proprietor of the Parnell Heritage Pub in Parnell Street  - we discuss how the pub market has evolved in a challenging environment, plus his plans for the future of the newly renovated pub which is a landmark in the north inner city.

A special on the second Irish Media Awards which were held on March 29th in Dublin's Burlington Hotel. The day after the awards I got a chance to speak to a couple of the winners.

Media Agency of the Year Award went to Carat Ireland and I interviewed MD Ciaran Cunningham about the win and also about media trends in Ireland.

In studio I interviewed The Rising Star recipient, Martin Pugh, from MediaCom and finally I was joined on the telephone by Des Doris from The Brain Food Store co-organisers along with Irish Marketing Journal.

In this podcast I'm joined by Niall Dowling Strategic Director at Atomic advertising, where we discuss how companies in a B2B context can develop their corporate reputation as a marketing tool. Niall offers 8 practical tips for companies to help in this process. And Brendan Ennis previews a new national conference being held in Wexford - Techovate.

In this podcast, Damian Scattergood from STAR Translation Services discusses the issues involved in localising marketing collatoral, whether on the web or in printed format.

We hear about a new initiative for IDMA members Pitchdoctor.ie and visit an exhibition from the French tourism promotion board, Atout France.

How should companies manage their media relations in a world where so many people get their news via new media and social media channels?

That's the topic of this podcast where I am joined in studio by Orlaith Carmody of media training specialists Mediatraining.ie

Also joining me is Adrian O'Farrell, Marketing Director of outdoor media company - Bravo  - who explains the thinking behind their MakeMeFamous campaign aimed at Irish SMEs.

Hugh Hick examines Sponsorship and Social Media measurement

In this podcast Hugh Hick interviews John Trainor from Onside Sponsorship about the prospects for sponsorship in 2012 and areas of potential growth. Also interviewed is Damien Mulley who discusses the forthcoming Measurement.ie conference which examines the area of social media ROI.

Roisin Ni Mhordha interviews Gareth Dunlop, CEO & Founder, Fathom

Following 15 years of direct commercial experience helping businesses use the internet more effectively, Gareth established Fathom in September 2011 to advise companies on how to get the most from the internet by seeing the world from the perspective of their customers.

Previously Gareth was the MD of iON, a leading digital strategy and marketing company, headquartered in Belfast and with major clients in 15 countries.  Prior to that he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland, from 2002 to 2009 when it was sold to UTV Media.  Since 1996, he has gained massive commercial experience advising blue chip clients in Ireland, UK and Europe (SPAR, DHL, Post Office UK, BBC) on internet strategy and best practice.

A former Board Member of the Irish Internet Association, and Chairman of WeddingsOnline.ie, Gareth writes & lectures extensively on internet related matters. He occupies regular columns in SiliconRepublic.com and the Irish Independent in the Republic of Ireland, and Business Eye magazine in Northern Ireland.

In this podcast, guest presenter Roisin Ni Mhordha interviews 2011 Marketer of the Year Loretta Dignam, Marketing Director of Jacob Fruitfiield. In the interview Loretta charts her role in taking iconic Irish brands such as Kimberly Mickado, Jacobs Fig Rolls  and Jacobs Cream Crackers into the 21st century. Also in the podcast, Roisin talks to Tina Leonard from the Irish Independent  who recently authored 'Your Consumer Rights in Ireland' and Joan Mulvihill, an CEO of the Irish Internet Association. who talks about their new Diploma in E-commerce Management and their involvement in the national Digitise the Nation campaign.

Joining me in studio for an extensive review of 2011 and preview of 2012 were marketing consultant Noel Toolan, MD of Mc Cann Erickson Ireland, Orlaith Blaney and Jimmy Murphy from QMP Publicis. We consider our favourite advertising campaigns at Christmas time as well as take a look at the most important developments influencing marketing today.

In this Jonnie Cahill, Marketing Director, Telefonica Ireland, discusses the O2 sponsorship of the O2 music arena - a sponsorship that was an award winner in the Naming Rights category at the European Sponsorship Association's recent awards. Among the issues discussed are sponsorship animation, sponsor benefits and delighting the customers with sponsorship, the customer journey, customer experience and sponsorship objectives. Also Catherine Flynn from London social media marketing agency We Are Social discusses some interesing best-practice case-studies.