Guest preseter Roisin Ni Mhordha interviews Niall Kehoe owner of Ethnic Media Ireland, and also Chinedu Onyejelem, the Editor and Publisher of the 'multicultural' newspaper, Metro Eireann. This podcast covers all issues involved in ethnic marketing in Ireland.

The Persuaders celerbated reaching the 100 podcast milestone with a special edition Digital Dialogue. In this podcast a special panel is in studio to discuss the latest developments in digital marketing. The panel is: John Dunne, Radical Niall O’Driscoll vStream Doug BaxterInteractive Ocean Ronan O’Caoillaigh Gravitate We discuss the Cannes Advertising Lions 2009, Opel Ireland interactive advertising, online video trends, Microsoft Surface marketing applications, banking marketing, video in banner advertising, media becoming the message, HB Advertising campaign by Atomic., Joseph Jaffe, When To Join The Conversation

Two of the biggest advertising campaigns running at present - the Guinness Signature and Bord Gais Energy's Big Switch campaign are discussed in this podcast. Guests are John Burns from Guinness and Nicky Doran from Bord Gais Energy.

Podcast on how brands are using the Volvo Ocean Race to showcase products and services across the globe. This podcast is a special recording made at the Global Showcase Marketing event held in Galway on June 3rd, 2009 in conjunction with the Volvo Ocean Race which was stopped-over in the city. Among the speakers and interviewees are John Warehand, PR Director, Inmarsat, Ola Rembe, Vice President Communications, Telefonaktiebolaget LM Ericsson, and John Concannon, Failte Ireland,Enda O'Coineen from Let's Do It Galway and John Trainor, from Onside Sponsorship consultancy.

A special report from the An Post Direct Marketing Awards held in Dublin's Mansion House. Interviews with agencies, clients, sponsors and suppliers.

David Connor ( Pareto 3D and 80/20 Marketing ) and Franco Noonan from Cashmere Media are in studio to discuss their decision to integrate their businesses. We have a discussion on gaming in advertising, and also on the work done for Toyota for the Meet Mike campaign.

Plus a discussion on the state of the free-sheet newspaper market.

In this podcast an interview with Niall Dowling from Atomic.ie where he discussed the agency's approach to using Facebook, using a campaign recently launched for HB. There is also an interview with Anne Marie Boyhan from the Ideas Campaign and also Ian Heffernan from Springvale Overseas Property who discusses how the company has changed marketing tack to address the new challenges.

In this podcast a special report from the 2009 Digital Media Awards where I interviewed a number of the winners covering digital marketing topics - Cybercom, Customerminds.com. Plus I speak to the manager of the Spanish Tourism Office in Dublin about the prospects for how the sector there is faring in 2009 and the activities of the office to attract Irish tourists. Plus an interview with Neil Horgan from Abbey Travel who was a speaker at a recent Travemedia.ie Netowrking event.

A special report from London where I attended the ESOMAR conference titled: RETAIL AND SHOPPER 2009 THE VOICE OF THE SHOPPER LONDON / 2 - 4 MARCH In this podcast there are interviews with several of the presenters as well as the organising committee. This podcast also features an interview with Karina Heavey who has recently established 121 Marketing - an innovative marketing networking group as part of the 121 Business Network.

In this podcast an extended interview with Colin Lewis from Cityjet. In 2008 Colin was awarded the Marketer of the Year Award at the All Ireland Marketing Awards. In this interview we trace Colin's career in marketing involving marketing roles in airlines, travel and music in Ireland, UK and Australia. The podcast also has an interview with Paul O'Sullivan, Director at the Faculty of Business, DIT who was one of the speakers at the Weathering the economic storm with Online Marketing seminar organised by the Irish Internet Association and CustomerMinds.com