Podcast 103 - Social Media Marketing - case studies

In this extended podcast there are interviews with Internet Entrepreneur of the Year Fred Carslon from DoneDeal.ie

I also interview Robert Coyle from Bloom Advertising about the campaign they have been running across all media for Santex paints including a strong social media dimension. Piaras Kelly from Edelman PR and Conor Lynch from Connector.ie are also in studio to discuss some best-practice examples of using social media for marketing purposes, including a very interesting campaign they jointly worked on for Canon to promote a new range of high-specification camcorders.