The Sharks Advertising Festival is one of Europe's most successful festivals of its type and has just celebrated its 44th running. Held from the 7-9th September, in the beautiful coastal town of Kinsale, Co.Cork, the festival drew over 1000 entries from around the globe. To consult a full list of the winners check out the Sharks link on the IAPI Website where a full list of winners can be consulted together with the line up of speakers. This podcast was recorded after the main awards ceremony and includes interviews with delegates, judges, organisers and visiting media.

Congratulations to Jason Roe, the winner of a weekend break for two in the Trim Castle Hotel Many thanks to the hotel for their generous prize.

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An interview with David Connor of Pareto 3D Marketing where David explains the concept of experiential marketing. David uses case studies from Lynx deoderant and AIB Bank

Don't forget to add a comment below to be in with a chance to win a luxury weekend for two at the Trim Castle Hotel. The draw for the winner will be made in Podcast 20, so this is your last chance to win.

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Interview 1 - interview with Martin Murray, CEO of Interactive Return where Martin reports back from the world's largest search engine conference held in San Jose in mid-August. Martin explains the main trends in search engine marketing and discusses the growth prospects for SEM and which sectors are showing best prospects.

Interview 2 - interview with John Wood, Senior Analyst at IQ Content, who discusses the challenge of using focus groups as a means of testing website usability. In the interview John discusses also a new product from Google - the Google Search Appliance - that they have the exclusive license for in Ireland.

Don't forget to add a comment below to be in with a chance to win a luxury weekend for two at the Trim Castle Hotel

Why not subscribe to the weekly show notification and marketing e-zine with useful links to top marketing resources? Your e.mail is not shared with any other organisation.

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