The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
Podcast 145 : 3D Video Marketing : Visit Jamaica case study

In this podcast a special on travel and tourism marketing when I check out a world first - the production of a 3D video to promote a tourism destination  - Jamaica. I also speak to Chris Heywood from NYC tourism about how public relations works for a tourism destination.


Direct download: podcast_145.mp3
Category:general -- posted at: 3:25pm EDT

Barry Sheehan ( DIT )  Chairman and Gareth Stokes ( Catalysto ) , Committee Member for Design Week about the event and the interface between design and marketing. Barry Sheehan, Chairperson of Design Week, and Garrett Stokes, member of the organising committee,  about the  importance of design in Ireland, its role in positioning Ireland as a leader in innovation and how it is a key factor in economic growth. In the show we discuss how design can be implemented in order to achieve these goals  and explore lesser-known examples of excellence in design in Ireland that we  really should be shouting about.


Also a short review of the inaugural Appy Awards held in the Gibson Hotel.


Direct download: The_Persuaders_5th_Nov.mp3
Category:general -- posted at: 4:41pm EDT

In this podcast an interview with Colm Grealy, CEO and Co-Founder of Digital Reach Group 

Colm Grealy has 15 years’ experience at the forefront of the Internet and digital media industry. Colm joined Ireland On-Line (IOL) in 1994 and was managing director until it was acquired by An Post three years later. He remained at the helm until its acquisition by ESAT Telecom. The convergence of web and mobile in tandem with the growth of online advertising led him to establish DRG in 2009. In the podcast we examine mobile marketing in Ireland, mobile marketing and advertising trends, and the use of QR Codes for Marketing. 

Direct download: Persuaders_22nd_Oct.mp3
Category:general -- posted at: 10:37am EDT

In this podcast guest presenter, Roisin Ni Mhordha is joined by some of the key players in the Irish Ideal Home Show - Sean Lemass, SDL Exhibitions, Collette Silver, founder and Niall Maxwell of Niall Maxwell Gardens. The podcast gives a good insight into event marketing, and event public relations. 

Direct download: Podcast_142_2.mp3
Category:general -- posted at: 6:25pm EDT

Podcast 141: Balanced Scorecard for Skytop Lodge, Historic Hotel

In this podcast an interview with Fiona Flynn from Staff Balance who discusses the Balanced Scorecard process with particular emphasis to the marketing function. 

Also an interview with Bob Baldassari, Director of Marketing of Skytop Lodge, Pennsylvania whom I met during the summer. Bob discusses the marketing strategy for Skytop as well as introducing us to one of the more famous Historic Hotels of America.



Direct download: Persuaders_1st_Oct.mp3
Category:general -- posted at: 2:57pm EDT

Persuaders Marketing Podcast 140

In this podcast a special interview with Rachel Killeen, marketing consultant, on the topic of professional service marketing. In the podcast we discuss the main points in her recently published book, Client Science, with lots of practical tips for your business.

Direct download: Persuaders_24th_Sept.mp3
Category:general -- posted at: 1:08am EDT

Marketing Podcast 139: Veronica Canning and Ivan Misner

A great episode of the Persuaders with two very inspirational interviewees.

Firstly an interview with Veronica Canning author of Shoeisms - Veronica has been Veronica Canning is recognised in Ireland, United Kingdom and abroad for her expertise in Thinking Strategies for Success, involving setting goals, realising them, overcoming challenges, and embracing change. interview with Ivan Misner, founder of the world's largest networking organisation BNI ( Business Networking International) where he discusses the benefits of networking as a marketing strategy.

Direct download: Podcast139.mp3
Category:general -- posted at: 3:25pm EDT

In this marketing podcast an interview with Luke Abbott.


Luke is a Social Media Specialist with Neworld Associates in Dublin. His first use of working in social media was in 2005 promoting gigs, events and festivals through Myspace, later Youtube and Facebook. In 2009 he completed a Masters in Marketing in WIT, and awarded student of the year for his dissertation ‘An Investigation of Marketing On Social Networking Websites’ – looking at why consumers engage in social network marketing and what they expect from it. He currently writes two blogs, the first looks at interesting marketing concepts on and offline, and the second is the Neworld blog which has a focus on social media

Direct download: Podcast_138.mp3
Category:general -- posted at: 9:13am EDT

In this podcast an interview with Niall O'Driscoll and Andrew Jenkinson from v-Stream. 

The company recently had a first in digital marketing here with  

the development of  an interactive experience entitle "The Aviva Stadium 3D Experience" which will give sports fans across Ireland unique access to the stadium in a dramatic 3D personalised experience, housed in a travelling simulator.

A world first, vStream has developed software to personalise stereoscopic 3D video, to allow the viewer to experience the build up to an international soccer or rugby match in the first person, with their name and picture being featured throughout the content.


In the show I also discuss... 

3D video and its applications for marketing

Interactive and personalised video

Digital marketing school

Direct download: Persuaders_10th_sept.mp3
Category:general -- posted at: 2:40pm EDT

In this podcast, guest presenter Roisin Ni Mhordha interviews....

Claire Nolan - Marketing Manager for Tommy Hilfiger Ireland  

Discussed are;
·      New ad campaign ‘Meet the Hilfigers’
·      Change of direction
·      How, why, what, when and where?
·      25th Anniversary of Tommy Hilfiger
·      TH growing from strength to strength
·      TH range, Denim, Runway Collection etc.
Brian McEvoy - Photographer and Pictures in Publicity

Discussed with Brian;
·      What makes a good photographer? 
·      How long in the business?
·      Importance of photography
·      Ever get tired of it?
·      Whose work do you admire?
·      Process of taking a photo at an event to it appearing in print
·      Tips/advice when briefing a photographer

Direct download: Persuaders_30th_July_10.mp3
Category:general -- posted at: 11:23am EDT